Carpet M’GOUNA

Desert rose is a unique, limited-edition collection of consciously created handmade rugs, woven in Morocco from high-quality wool.
This collection is a way for us to express a powerful message about the beauty of the North African soul and bringing to life a new generation of rug designs with no electricity used.
In the long-term, our goal is to build a world around the brand and its recognisable signature pieces.

The handmade wool yarn plays a key part in the brand’s identity.
In the Middle Atlas Mountains, an archaic kin of sheep can be found. The sheep are eminent for their specific wool with fibres that are slightly shorter and single-threaded. For hundreds of years, tribes in Morocco have collected this wool to create the finest rugs in the world. Neither water, nor fire stands a fair chance to the wool – making it perfect for creating rugs that age into fine
antiquities.

“Being aware comes with a responsibility, we owe it to ourselves and the future to strive towards a more environmentally friendly lifestyle”. “As a design company trends have an inherent challenge: they have their peaks, and eventually get replaced by the next trend. Our focus has always been to do the opposite: to make one-of-a-kind, timeless pieces made from materials that are natural or
upcycled and can live forever.